The very first impression of the brand can be identified as a brand placed with a premium outlook. Coftinent derives from the concept of Ethiopia’s traditional coffee culture and their infamous coffee pot. Coffee and Continent makes up ‘Coftinent’. Coffee has its roots from the 11th century in the Ethiopian forests, which then spread across the seven continents making one of the most sought after beverages globally.


While branding, it is vital for the logo to express the central idea of the brand, here, it’s an Ethiopian coffee pot which we believe conveys the brand focus. The logo is a melange of blue and orange colour which has a categorical significance in the country’s custom and culture


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