Aouselip01

Never apologise for being yourself – Paulo Coelho

Never apologise for being yourself (Paulo Coelho), it was this philosophy that inspired Aouselip-Fashion Brand.
Working with the idea “Be yourself, Be in the moment” , we developed a refreshingly minimalist logo design, providing a standout and relaxed visual identity.
We developed the line “when you seek out I, you seek into i ” , to capture the whole essence of the true identity of the brand.
A throwback work dear to CAM.

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