While developing a campaign for Straightpath International School in Malappuram, all they demanded was a clean easy-merge of branding and campaign. We came up with a thought of campaigning the very essence of education, which is, the straight path to life. Later, we went on scribbling and conceptualizing various other ideas and came up to a fine conclusion. At CAM, we deliver concepts to our clients only after a set of stiff brainstorming.